proposal for mango
I believe that as a person, consumer, and a clothing designer I desire a clothing brand that could offer the following;
Natural and fitted basic that have an option by easy to use customization
Comfy lounge urban clothes
A feeling that by consuming I could contribute to something more..
The idea has been to create a proposal to satisfy these needs, and create a concept that could make the consumer more closer to the brand by using personal creativity, nature made fabrics, interaction with the brand on web based applications and community, sharing both ideas, customizations points gathered threw sales to benefit self chosen development projects for the world, and a virtual wardrobe overview.